WORK EXPERIENCE

The Hippie Elephant Co.
Owner (Jan 2021 – Current)

• Create business and development strategy
• Manage day-today operations of online shop and blog
• Create graphic designs and webpages
• Promote products on multiple channels, including social media, online ad campaigns, and word-of-mouth initiatives
• Create marketing strategies that build customer loyalty programs, brand recognition and customer satisfaction

Titan Transportation Services 
Marketing & Communications (Feb 2020 – Current)

• Develop communications strategies and reconcile related marketing budgets
• Write copy for initiatives, including marketing and internal communications
• Create marketing strategies that build customer loyalty programs, brand recognition and customer satisfaction

Gulf State Park
Camp Host & State Park Volunteer (July 2020 – Sept 2020)

• Assist with weddings as needed
• Supervise Gulf State Park Beach Pavilion
• Write ticket warnings to visitors without parking passes
• Pick up litter around the pavilion and in the parking lot
• Answer questions and assist guests as needed

American College of Rheumatology
Communications & Public Relations (June 2017 – Feb 2020)

• Worked with the Communication and Marketing Committee to execute patient education initiatives, which included disseminating fact sheets, proofreading/editing materials, tracking progress and working with webmaster on website updates
• Used subscription services to track outreach efforts and build monthly reports, including metrics such as website traffic, e-communications analytics, social media analytics, and news clips
• Assisted with execution of e-communications campaigns to members
• Developed social media content strategy each month
• Created consumer-friendly content on social media platforms for patients by staying up to date with health news, resources and patient advocacy
• Shot, edited and produced basic digital videos
• Assisted with PR and marketing outreach projects
• Maintained an inventory of ACR collateral
• Managed PR inquiries and answer patient emails/inquiries
• Assisted journalists who wish to be connected with rheumatology experts for articles
• Assisted with the coordination and promotion of multimedia PR efforts, such as video shoots for internal pieces
• Assisted with backend web updates as needed
• Wrote copy for the ACR and Simple Tasks websites and collateral pieces as needed
• Coordinated the shipping of materials to the annual scientific meeting

American College of Rheumatology
Marketing & Communications (Dec 2015 – June 2017)
Developed social media content strategy each monthCreated consumer-friendly content on social media platforms for patients by staying up-to-date with health news, resources and patient advocacyGenerated end-of-month reports to record interaction, improve organic search results and increase traffic on social media sitesActed as secondary contact for media requests from journalists and reportersWorked with rheumatology experts to manage and update materials in the patient education section of the ACR’s websiteProvided research support for PR effortsSupported the updated of patient education materials by disseminating fact sheets for update, proofreading/editing materials, tracking progress according to work plan, and submitting tickets for website updates
American College of Rheumatology
Membership (Dec 2015 – June 2017)

• Liaison to over 10,000 members and volunteers regarding requests for assistance, comments, complaints, etc.
• In-house expert on all member programs and benefits and oversight of new member applications and renewal process
• Verified membership applications in a timely manner and follow up with applicants, if necessary
• Created consumer-friendly content on social media platforms for patients by staying up-to-date with health news, resources and patient advocacy
• Generated end-of-month reports to record interaction and improve organic search results and increase traffic on social media sites

American College of Rheumatology
Workflow & Project Management (Aug 2015 – Dec 2015)

• Managed department workflow in ticketing system for over 500 tickets, using critical thinking to analyze issues and develop alternative solutions in a fast-paced and high demand environment
• Utilized the most optimum approach to solutions to mitigate problems or exploit opportunities
• Managed printed materials through outside vendors to find the best quality for the best price

Sharecare, Inc.
Special Projects (May 2012 – July 2015)

• Managed online platform for IRB clinical trial with over 9,000 subjects from start to finish, including the IRB approval of weight-loss study drug
• Regulated 300 NASM personal trainers, who participated in the study, to ensure efficient service and motivation for subjects in the clinical trial
• Used JIRA to track and manage bugs and issues found in system, and to QA content
• Managed relationships with partners and vendors, such as Orexigen and Takeda, on high-level calls
• Managed and reviewed over 300 workout programs in CMS for multiple platforms
• Generated and analyzed clinical trial data by generating reports to provide optimization for subject/user experience

SKILLS

• 6+ years Management Experience
• 6+ years Sales, Marketing, and PR
• 10+ years Customer Service and Relations
• Office, Project and Time Management Strong Organizational and Analytical Skills
• Computer Operations/ Microsoft Office:
  • Excel, Office, PowerPoint, Outlook
• Basic Web Design using Photoshop, Illustrator, HTML
• Great Communication Skills
• Content Management Systems
• Customer Relationship Management
• Jira/Confluence
• Adobe Premiere Elements
• Adobe Creative Suite
• Canva
• Salesforce
• Team Player
• SEO
• Adaptable
• Critical Thinking
• Motivation
• Reliability
• Problem Solving
• Initiative
• Conflict Management

EDUCATION

Kennesaw State University
College of Graduate & Professional Education
Meditation
Kennesaw, GA

Kennesaw State University
Bachelor of Business Administration
Management
Kennesaw, GA

American Safety & Health Institute
Basic First Aid/CPR and AED for Adult/Child/Infant (G2015)
Woodstock, GA

Boys and Girls Club
Profession Development Certificate
Marietta, GA

ACCOMPLISHMENTS/ AFFILIATIONS

Atlanta Track Club Member
Atlanta, GA
American Society of Association Executives Member
Atlanta, GA

KSU Coles College of Business Club Member
Kennesaw, GA

COMMUNITY INVOLVEMENT
The Grove at His Hand Church
Woodstock, GA

FaithBridge Foster Care
Woodstock, GA